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Aceable Drivers Ed UX Research

User research to better understand the user journey of getting a driver's license.

Aceable Driver's Ed Journey Map

While at Aceable, we needed to better understand the process of getting a drivers license for teenagers in Texas from end to end. The goal of the research was to better understand what students and their parents are doing, feeling and experiencing at each phase of the process, what current touchpoints existed with our software and where determine where there was an opportunity for Aceable to..

  1. Meaningfully enhance the experience of getting a license for both students and their parents.
  2. Provide additional value for users

Project Role

User Research
What users are doing at each stage of the journeyWhat users are doing at each stage of the journey
Touchpoint opportunities along the journey to enhance experience and increase valueTouchpoint opportunities along the journey to enhance experience and increase value

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