Reach Progress

Grassroots organizing platform for campaigns, organizers and activists.

Reach App


Originally built during the 2018 primary campaign of Alexandria Ocasio-Cortez, Reach is a software platform built to better enable organizers, activists, and progressive electoral campaigns in mobilizing people.

Project Role

User ResearchUser TestingWireframingPrototypingVisual DesignInteraction DesignProduct Management

Designing the Reach App

Latest actions and news from the campaignLatest actions and news from the campaign

Live search anyone anywhereLive search anyone anywhere

Identify and activate anyone you meet in any context by searching for them directly in your campaign’s voter file or data set and collecting survey responses.
View voter information and capture dataView voter information and capture data

Displays information about the voter and canvass question set created by the campaign.
Switch campaigns and manage account preferencesSwitch campaigns and manage account preferences

Volunteer leaderboardVolunteer leaderboard

Gamification for campaign/organization volunteers
Team ChatTeam Chat

Import contacts match to voter recordsImport contacts match to voter records

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