![Reach App](http://images.ctfassets.net/684j955bix95/4VqkkIJijhVuxbbRFErIxo/317c438adaece61e2220bf4d0639a5b3/Reach-App.png)
Background
Originally built during the 2018 primary campaign of Alexandria Ocasio-Cortez, Reach is a software platform built to better enable organizers, activists, and progressive electoral campaigns in mobilizing people.
Project Role
User ResearchUser TestingWireframingPrototypingVisual DesignInteraction DesignProduct ManagementDesigning the Reach App
![Latest actions and news from the campaign](http://images.ctfassets.net/684j955bix95/3ngrNDAqNs1PzdMjrmck94/471153660721db17314315b0c6a1eb3e/Actions.jpg)
![Live search anyone anywhere](http://images.ctfassets.net/684j955bix95/5N3Puio3Qr8Rg1wBLq39RE/1ff5deee4b02326c6abd6e5075dfcddf/Search.jpg)
Identify and activate anyone you meet in any context by searching for them directly in your campaign’s voter file or data set and collecting survey responses.
![View voter information and capture data](http://images.ctfassets.net/684j955bix95/2ucLdDF0fZEIdGUyEzBdYt/67d17e2bd6c59ae72ed44265e6fc4a74/Voter_Record.jpg)
Displays information about the voter and canvass question set created by the campaign.
![Switch campaigns and manage account preferences](http://images.ctfassets.net/684j955bix95/3ZfoxLaDhG37sgmVn3Dc5k/75a7b5847daa16fe6c45fa11ceb958d0/Manage_Account.jpg)
![Volunteer leaderboard](http://images.ctfassets.net/684j955bix95/52BmdGm4GwZkwEjK6CJILs/11ea96230a9035989f2feadda3cb6e36/Rankings.jpg)
Gamification for campaign/organization volunteers
![Team Chat](http://images.ctfassets.net/684j955bix95/GL3hP6iKfgIfp9yDmn1iY/e1381f151b8aa84fa3077f0c765b8aa2/Chat.jpg)
![Import contacts match to voter records](http://images.ctfassets.net/684j955bix95/38mrcvzEkot5FzbwlnzMaM/7e02a27e9faaa396416fd68ae02ab456/Contact_Import.jpg)